There was a time when web design was viewed purely as an art form. Although the tools and technologies were rudimentary, designers equated success with creativity and artistic expression. Unlike print, web sites presented a wide open canvas from which to paint.
The potential was limitless and so were the new challenges. The biggest hurdles were not the SEO issues, but rather the mechanics and functionality of sites. Complicating the picture were the slow connection speeds and bandwidth issues that existed for the first several years of the internet. The notion of Optimized Website Design was barely on the radar screen.
Moving forward, the evolution on all levels has been tremendous, including the correlation between design and SEO. At INFORLINX, the Optimized Website Design emanates from the recognition that in today's highly competitive online environment, it is prudent to design or redesign a site in a way that satisfies the criteria of the search engines, while also providing a compelling user experience, i.e. Optimized Website Design.
Website design and optimization consists of more than Title, keywords and pretty images. A full blown website optimization and design of an already existing site can take weeks if not months of painstaking effort from a qualified SEO engineer. Designing a website with optimization from the beginning is the more practical approach. Either way, the techniques we use will benefit your website greatly!
Striking an Optimized Website Design balance is a unique task that many companies have never previously attempted. INFORLINX has significant experience in this area, particularly in understanding what the search engines are rewarding design / functionality-wise and translating that into a compelling site and user experience. We have an ability to anticipate project challenges and maintain an effective line of communication with our clients.
In addition to all of the Optimized Website Design elements, optimized copy for the site is also fundamental. The writing of copy to achieve an Optimized Design website requires a different mindset than traditional copywriting. Succinctness is not always rewarded. We can write copy, optimize copy or train on how to write it, depending on the client's needs
Client Speaks
“Inforlinx was really great to work with. I had a pretty involved project and this was the first time I had outsourced to India. Inforlinx gave me a very detailed proposal and made me feel like a valued customer,
